On the morning of April 23, the 133rd China Import and Export Fair (Canton Fair) kicked off the second phase of the exhibition. The content of the second phase of the exhibition is mainly light industrial products such as daily consumer goods, gifts and home decorations. Among them, it also includes daily ceramics, Hualian porcelain industry as a leading enterprise in Liling ceramic industry actively participated in the exhibition.

At the Hualian booth, different kinds of exhibiting products were displayed, attracting many buyers to stop and watch. Design unique product appearance, high-end sophisticated production technology, fashion and popular color use...... In the ceramic products exhibition area of the Canton Fair, the ceramic products exhibited by Chinese foreign trade enterprises make the buyers' eyes shine, and people seem to be in a feast of art. In the five days of the exhibition, the flow of foreign visitors on the Hualian booth was endless, taking the lead. Many foreign customers have reflected that this wonderful appearance has once again refreshed the infinite vitality of Huadon, which has been accumulating strength for three years. Behind the many new products poured Hualian designers' inspiration and wonderful thinking, they will be the perfect combination of practical and aesthetic, not only give the product beautiful visual experience, but also highlight the product durable use effect, not only interpret the beauty of ceramics, but also meet the market demand.

"The combination of the double matte reaction glaze and the simple embossed shape, the layered contrast of the Morandi color scheme, gives me a unique warmth on an autumn afternoon." In front of the booth, a buyer shared his feelings with his partner while admiring the porcelain work "Autumn Afternoon", which won the CF Silver Award of the Canton Fair.

At this exhibition, the reason why Hualian porcelain industry has received the attention of many buyers is inseparable from the group's emphasis on technology. With the continuous improvement of global environmental awareness, the upgrading of high-quality and green porcelain is the top priority of Hualian. In recent years, in order to improve product quality, the Group has accelerated the construction of new production lines, among which the intelligent kiln put into operation in the Ebaili plant is 110 meters long, and the temperature difference in the kiln does not exceed 5 degrees Celsius, which can turn mud into products within 24 hours. Compared with the "semi-intelligent" production line, this not only saves labor costs, but also improves the product's pass rate, production efficiency, capacity and quality. At the same time, Hualian also took the lead in formulating provincial green design product evaluation standards to accelerate green intelligent manufacturing with equipment process upgrading. The "green content" of enterprises can also enable the "gold content" of development. Behind these green and low-carbon products, it is the best portrayal of the continuous transformation and upgrading of the ceramic industry, which has also captured the hearts of more Chinese and foreign merchants, so that Chinese manufacturing has broken through a new route of high-quality development, and its competitive advantage in the international market has been continuously enhanced.

Canton Fair is a "wind vane" for enterprises to accurately grasp the market trend, which can help everyone better grasp the market trend. In recent years, the development prospects of porcelain in overseas markets are getting better and better, the audience is constantly expanding, a large number of Chinese people do business abroad, and they have a strong sense of identity and belonging to ceramics and culture. Therefore, the overseas export volume has increased year by year, and Hualian has also shown a good export trend. Each session of the Canton Fair is the coexistence of challenges and opportunities, Hualian seize the opportunity of the Canton Fair held offline, so that customers directly experience and feel different kinds of products, in order to better stabilize and develop overseas markets.

Life ceramic art, art ceramic life. After nearly 30 years of wind and rain, Hualian porcelain industry embraces the goal of "revitalizing the national ceramic industry", adheres to the long history and traditional culture of Chinese ceramics, organically integrates with the ceramic industry, combines the characteristics of different products with their functional design and the actual needs of domestic and foreign markets, increases scientific research and technological innovation, and constantly cultivates new trade growth points in the industrial upgrading. Creating new growth drivers for exports.

Some sources: Canton Fair Newsletter