On the morning of December 22, 2023, Huaci Co., Ltd. welcomed an exciting moment as the sky was clear and the whole world was celebrating. Led by the Hunan Ceramic Industry Association, supported by the Propaganda Department of the Liling Municipal Party Committee and the Liling Municipal Bureau of Culture, Tourism, Radio, Television and Sports, and produced by Hunan Chuzhen Media Co., Ltd., the opening ceremony of the movie "The Porcelain Refining Man" was held grandly at Huaci Hui today.

Chairman of Huaci Corporation - Xu Junqi

Su Xuan, former Director of the External Propaganda Office of the Hunan International Cultural Exchange Center and the Provincial Party Committee Propaganda Department, Xia Riguang, former Director of the Science and Education Department of the Provincial Department of Culture and Tourism, Yin Shijun, Deputy Mayor of Liling City People's Government, Lei Xiangjun, Vice Chairman of the Liling City Political Consultative Conference, and Huang Xiaoling, a master of Chinese ceramic art, attended the event. Ceramic enterprises such as Tao Runhui, Taixin Porcelain Industry, and Zhenmei Ceramics visited. More than 400 people participated in total.

Su Xuan, former Director of the External Propaganda Office of the Hunan International Cultural Exchange Center and the Propaganda Department of the Provincial Party Committee

Under Director Su Xuan's speech, the opening ceremony officially began. Through the introduction of the host, we learned that the film "Porcelain City Joy: The Porcelain Refiner" was filmed in Liling throughout the entire filming process. It is a light comedy film aimed at promoting rural revitalization, driving local economic development, and promoting Liling ceramic culture and local culture.

Representative of Hunan Chuzhen Media Co., Ltd. - Chen Haoyu

At the ceremony, Chairman Xu Junqi stated that the sponsorship of the filming of "The Porcelain Refining Man" by Huaci Corporation is a cross-border event. As a "local" listed company, the future decision-making of the company is not about the product, but about the brand and culture. "Rural sentiment", "brand communication", and "film and television opportunities" are the key points for Huaci Group to participate in filming and production.

Afterwards, the representative of Hunan Chuzhen Media Co., Ltd., Chen Haoyu, delivered a thank-you speech, followed by the unveiling ceremony. Finally, amidst enthusiastic applause and dazzling fireworks, the host announced the start of the movie "The Porcelain Refining Man".

Exquisite craftsmanship leads to meticulous work, with exquisite details showcasing excellence. With the joint efforts of all cast members, we will definitely create an excellent film that showcases the beauty of Liling, ceramics, art, and struggle. Through the film, more people will learn about Liling ceramics, love Liling ceramics, spread Liling ceramics, praise Liling ceramics, and make Liling ceramics stand out in the industry, go to the country, and go to the world!